What does it take for an office move make international headlines? When Conde Nast, the grande dame of fashion publishing worldwide ( think legendary titles like Vogue, Glamour, Brides and Allure) becomes the first tenant to move into One World Trade Center.
Photographers and reporters waited on the street Monday, November 3, 2014 as Conde Nast employees began arriving at their new offices. The move comes 13 years after the attacks on the World Trade Center killed 2,700 people and reduced the twin towers to smoldering rubble.
Conde Nast's change of address signaled to the world that the WTC is open again. The 104-story skyscraper is America's tallest building. It cost $3.9 billion and took eight years to build.
The Center dominates Manhattan's break-taking skyline, just like Conde Nast award-winning titles are considered the most influential and slick magazines in the world read by the famous, wealthy and elite.
For more than half a century brides-to-be have turned to the pages of Brides Magazine, a monthly Conde Nast publication. They pour over the pages of beautifully photographed wedding dresses
. Beyond finding the dress of their dreams, Brides readers get expert advice from photographs and articles on wedding shoes and other accessories, attire for the entire bridal party part including dresses for the Mother of the Bride plus helpful information on flowers, cakes, ceremonies, receptions and honeymoons.
Crowned the most influential fashion magazine in the world, Vogue, translates from French as "style", reaches 24 readers worldwide each month. Worth noting, in 2013 the editors committed in writing to promoting positive body images by using models of all sizes and shapes. (Think Adele on a Vogue cover!).
Pioneering Patriotic Move
Conde Nast's migration from midtown to downtown also symbolizes the transformation of lower Manhattan. After all, how often does a media giant give up its swanky digs in Times Square to become the first tenant of the resurrected One World Trade Center?
By Spring, all 3,400 of Conde Nast employees will have make the move from midtown to downtown. The urban vision is that their sophisticated palettes and exquisite sense of fashion will help transform the stodgy and lack luster financial district into a vibrant business neighborhood lined with trendy eateries and bars, art galleries and shops with luxury brands.
This is not the first time the publisher made a ground-breaking change of address. In 1973 Conde Nast moved from the Graybar Building, above Grand Central Station, to Madison Avenue, on New York's tony East Side.
In 1999, the company created another stir relocating to a new office tower in Times Square. It was bold move. Times Square was still transforming from drug dealers, prostitutes and thieves to a bustling tourist area and commercial district packed with white-collar workers during the day.