Curvy brides in the United Kingdom (UK) will soon to able to find Michelle Bridal plus size wedding gowns
in fine shops near them. I've just returned from the famed Harrogate Bridal Show in Yorkshire where buyers from throughout the UK fell in love with the collection of formal and informal wedding dresses. It won't be long! The Spring 2016 Collection will start arriving in shops through the UK in early 2016.
As the designer, I am overwhelmed by the reception of our plus size gowns as we debut the Spring 2016 Collection in UK.
A huge "Thank You" to all the fabulous buyers who made our debut in UK such a smashing success. Watch the store locator to see where to buy Michelle Bridal in England. You'll have dozens of choices. Shops in Bishop Auckland, Hampshire, Stockton-in-Tees, Doncaster, and Arace ordered the Spring 2016 Collection - just to name a few!
Bridal shops in Scotland, Ireland and Wales also placed orders for Michelle Bridal plus size gowns as we made our debut in UK.
This was our very first time showing Michelle Bridal
plus size wedding dresses at a market outside the USA. We've always displayed that collection in August in Atlanta, in September in Dallas and in October in Chicago. We had no idea what to expect for the Michelle Bridal plus size debut in the UK.
The buyers, or stockists as they say in the UK, adored the modern, contemporary designs and loved the lace fabrics. Most of all, they lusted over the construction of the gowns which is essential to getting a fit that flatter the full-figured bride.
And my choice of ivory for the sample color struck a fashion chord. Very few brides in the UK wear white when they go down the aisle. Ivory wins the hearts of brides in the UK just as it does at home in the USA.
The favorite gown of all? Michelle Bridal Style MB1606 was a market favorite as the stockists loved the full skirt, corseted back with modesty panel and beautiful design on the bodice fabric. Running a close second place, was Style MB1605, an elegant and classic wedding dress with a lace bodice, key-hold back and figure-flattering A-line skirt.
Americans may speak the same language as the British. Still, we had a learning curve when it came to carrying on conversations at the show. Here's just three examples of words we needed translated:
Harrogate Bridal Show 2016
- - A stockist is a storekeeper.
- - A range is a collection.
- - A stand is a booth.
- - A rail is a rack.
We are already making plans to return to the Harrogate Bridal Show in September 2016. And we're looking for a bigger stand so we can bring more Michelle Bridal gowns from the much anticipated 2017 Collection.
We also want to have room to show the stockists our 2017 Tease Prom
Collection. Prom is gaining popularity in the UK and curvy teens are fashion starved for frocks that rock.
Plus we hope to be able to serve stockists refreshments. We were squeezed for space this year as buyers jammed our stand, eager to order Michelle Bridal. Several times, at the height of the show, it was so tight buyers waited in the hall for a turn to see the Collection.
Want to see more? Click on the image below to see our Facebook
album from the trip.