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[caption id="attachment_119" align="aligncenter" width="200"]"Animal Magnetism Formal Dress"
"Animal Magnetism": Perfect name for bold, jungle print.[/caption]   Of all the creative  steps I take designing plus size special occasion dresses  for Sydney's Closet, one of my very favorite comes near the end. It's the moment I give each dress a unique name.  Many designers simply stick a style number on a design.  I find that to be oh-so boring and way too predictable. I don't just pull any name out of a hat.  The name must perfectly fit the fashion personality of each design.  A picture tells a customer what she might look like in a dress.  But the right name evokes the emotions she can expect to feel when she wears that special occasion dress.  "Oscar Worthy"  tells her she'll feel like she's walking the red carpet when she puts on dramatic black halter with beaded bodice.  I call a cocktail dress "Passing Fancy"  or "Oh Baby" and relay a sense of style and fun.  "Wild Side" fits the party girl who would wear a black and white animal print halter with a shocking pink waistband. A name can make or break a dress.  Mothers of the Bride and Mothers of the Groom shopping for a dress react well to  "Camilla" and "Memories".  But the same names turn off teens  shopping for plus size prom dresses.  On the other hand,  "Over the Rainbow",  "Queen of the Dance", "Cotton Candy" and "Dance All Night" send Prom Princesses dreaming of a once-in-a-lifetime fairy tale night. Some  names appeal to curvy customers  of all ages anywhere in the world like "Starry Nights", our bestselling tulle ball gown featured in O, The Oprah Magazine. I make no hard and fast rules. But I do insist names for  plus size wedding dresses must ring romance.  So brides wearing dresses called "Yours Forever", "Heart and Soul" and "Yours Forever",  can expect to hear their heart beat faster as they walk down the aisle. I'm always asked,"Where do you get names for your designs?"   They come from a wide variety of sources from reading fashion magazines to scouting song titles.   In some cases, they turn up in unlikely places.  I just learned Isabella and Jayden are the most popular baby names in New York City from a press release.  Sometimes, a customer shopping  in our St. Louis store tries on a sample then  I end up using her first name for that dress. My search for names never ends.  So if you have any suggestions, please share them with me!  DearSydney (at) SydneysCloset (dot) com.   Who knows?!? Your name could end up being one of our top sellers!    

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