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RaeLynn's Boutique 2019 Retailer Highlight

RaeLynn's Boutique 2019 Retailer Highlight

Location: 2 locations

  • Greenwood, IN
  • Carmel, IN

Carries: Prom & Bridal

When & why did you start selling formal wear?

We opened our doors in 2008. I wanted to start selling formal wear because there were no "just prom stores" in Indy at the time.

Name two things you would like future customers to know about your store.

We are locally owned and we carry exclusive designers only found at our stores in Indiana.

What is unique about your store?

We have the largest selection of designer formals in Indianapolis!

What do you love about Sydney's Closet?

It is a trendy & fun women's collection that works for girls of all ages

If you were to tell one person "Thank You" for helping you become the person you are today, who would it be and what did they do?

My father for making me frugal, teaching me to invest, and to always believe in myself.

What characteristic do you most admire in your staff?

The amount of loyalty they have as a RaeLynn's girl.

What is the best business advice you have been given?

Remember to have a business brain and a woman's heart.

Describe the biggest accomplishment so far for your business.

Celebrating 10 years this year! Our Greenwood store has expanded 3 times over the last 10 years and we opened a second location in Carmel in 2017.

Which Sydney's Closet dress is your all time favorite? Why?

We don't have one! We loved all of them from the fun floral prints to the holographic dresses. We are so excited to have Sydney's in our stores this year!

What trends are you noticing for prom this year?
TONS of fun florals and colors!

Do you have a store "motto" - spoken or unspoken? If so, what is it?

If you can't sell a dress sell them the RaeLynn's experience!

Which celebrity would you love to have walk into your store? Why?

Reese Witherspoon - she is a working mom who "seems to have it all together".

What do you love about the 2019 Tease Prom Collection?

So much fun & different looks for our plus size customers!

Describe what a new customer could expect while visiting your store.

RaeLynn's has over 1,000 dresses at each of our locations. We strive to provide excellent customer service in order to help you find your dream prom dress! We carry the top designers, such as Sherri Hill, Johnathan Kayne, Faviana, Blush Prom, and more!

What has surprised you the most about the prom industry?

The amount of other store owners around the country that I have made friends with and how easily we are there to help each other.

Tell us a funny story about an experience in your store.

Everyday is an experience with my staff, they make me laugh everyday!


Discover more about Raelynn's Boutique:

Facebook: @raelynnspromboutique

Instagram: @raelynnsprom