Dress Up 2019 Retailer Highlight
Location: Dallas, TX
When & why did you start selling formal wear?
November 1, 2011. Because I love the business!
Name two things you would like future customers to know about your store.
We are a one stop shop and have the best prices in town.
What is unique about your store?
The variety of styles and sizes.
What do you love about Sydney's Closet?
True to size measurements
If you were to tell one person "Thank You" for helping you become the person you are today, who would it be and what did they do?
Kellen Choi. She introduced me to the challenging world of retail.
What characteristic do you most admire in your staff?
How some are willing to take the extra step to putting a smile on the face of a plus size prom customer.
Which Sydney's Closet dress is your all time favorite? Why?
A strapless high low with flower print (TE1822)
What trends are you noticing for prom this year?
Metallics are so in
Describe the biggest accomplishment so far for your business.
How we have sold a flower girl's dress to a customer and how they've come back for every other milestone event in their life.
What is the best business advice you have been given?
Prom dresses are not considered a retail item. Prom dresses are service items.
Do you have a store "motto" - spoken or unspoken? If so, what is it?
"LET'S PLAY DRESS UP"
Which celebrity would you love to have walk into your store? Why?
What do you love about the 2019 Tease Prom Collection?
Bigger color selection
Describe what a new customer could expect while visiting your store.
Great customer service
What has surprised you the most about the prom industry?
Some trends come back after a few years.
Tell us a funny story about an experience in your store.
One time we were so busy and hadn't eaten all day. We decided between three girls we could eat 50 chicken wings. We ordered them but couldn't eat more than 5 wings each.
Anything else you would like to share?
All girls should be able to go to prom and feel beautiful regardless of their size. Sydney's Closet should be carried in all specialty dress stores.
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