Location: Ogden, UT
When & why did you start selling formal wear?
I started a small little girls shop and it just grew.
Name two things you would like future customers to know about your store.
We register our dresses, we alter any dress to fit your modest needs!
What is unique about your store?
We don't double sell the same dress to the same school.
What do you love about Sydney's Closet?
I love that that Sydney's Closet has fashionable styles for plus size women.
If you were to tell one person "Thank You" for helping you become the person you are today, who would it be and what did they do?
I would thank my mom for helping me throughout my business and supporting me and my dream.
What characteristic do you most admire in your staff?
My staff has great customer service skills and are very friendly with everyone they work with.
Which Sydney's Closet dress is your all time favorite? Why?
We love the floral prints designed by Sydney's Closet because they are so cute and fashionable.
What trends are you noticing for prom this year?
We have noticed a trend for dark greens and yellows and very sparkly dresses in lots of colors.
Describe the biggest accomplishment so far for your business.
We have moved from selling children stuff to adult wear and that was a big accomplishment.
What is the best business advice you have been given?
To set goals in order to make your dreams come true
Do you have a store "motto" - spoken or unspoken? If so, what is it?
Our motto is that customers do not depend on us we depend on them.
Which celebrity would you love to have walk into your store? Why?
Rhianna because she is a fashion icon and is such a good role model for women everywhere.
What do you love about the 2019 Tease Prom Collection?
That they are very fashionable and on trend for plus size girls.
Describe what a new customer could expect while visiting your store.
They can expect great customer service, a unique and personalized dress for their school event, a fun environment, and an amazing selection of dresses.
What has surprised you the most about the prom industry?
What has surprised me most is the different styles and colors that are in and out every year. Also how fast trends change.
Tell us a funny story about an experience in your store.
We were doing going a photo shoot, went outside and sunk into the mud after a few minutes.
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