Party Dress Express 2019 Retailer Highlight
Location: Fall River, MA
Carries: Prom & Bridal
When & why did you start selling formal wear?
1980. We started selling formal wear as there was a need for it in our location.
Name two things you would like future customers to know about your store.
Our selection and pricing.
What is unique about your store?
Every customer always leaves here feeling like a family member.
What do you love about Sydney's Closet?
The sizing and styling of these gowns is amazing!!
If you were to tell one person "Thank You" for helping you become the person you are today, who would it be and what did they do?
Donna Holland the previous owner because she mentored me from the age of 16 to today and taking over the business she started I will always be forever grateful.
What characteristic do you most admire in your staff?
What trends are you noticing for prom this year?
Glitzy, plain and floral...oh my!
Describe the biggest accomplishment so far for your business.
We have increased sales by more than 50% per last year!
What is the best business advice you have been given?
Just keep doing what you are good at there is room for everyone on the block.
Do you have a store "motto" - spoken or unspoken? If so, what is it?
It's all about the dress!
Which celebrity would you love to have walk into your store? Why?
What do you love about the 2019 Tease Prom Collection?
Describe what a new customer could expect while visiting your store.
A friendly hello as they walk in and unbelievable service all the way till the cash-out.
What has surprised you the most about the prom industry?
That some companies are still not cutting dresses in plus sizes!
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