Perfect Fit 2019 Retailer Highlight
Location: Clio, MI
Carries: Prom & Bridal
When & why did you start selling formal wear?
June 16, 2009 - We wanted to help girls find their “perfect” dress.
Name two things you would like future customers to know about your store.
Michigan’s largest bridal & prom store.
What is unique about your store?
We stock over 1500 prom dresses.
What do you love about Sydney's Closet?
Sydney's Closet gives us the opportunity to offer beautiful dresses to every girl regardless of size. Beauty is not measured by a size.
If you were to tell one person "Thank You" for helping you become the person you are today, who would it be and what did they do?
Our employees and our customers for their dedication and support.
What characteristic do you most admire in your staff?
Their passion to be a part of every girls special day and to help them find their “perfect” dress.
Which Sydney's Closet dress is your all time favorite? Why?
All of them.
What trends are you noticing for prom this year?
Describe the biggest accomplishment so far for your business.
Our 20,000 square foot store.
What is the best business advice you have been given?
Never give up. Results...not excuses.
Do you have a store "motto" - spoken or unspoken? If so, what is it?
We will find your “perfect” dress.
Which celebrity would you love to have walk into your store? Why?
David Tutera. He has been a great acquaintance of ours.
What do you love about the 2019 Tease Prom Collection?
Flattering styles with sparkle.
Describe what a new customer could expect while visiting your store.
Fantastic selection and fantastic service.
What has surprised you the most about the prom industry?
So many new styles every year.
Tell us a funny story about an experience in your store.
We have fun every day!
Anything else you would like to share?
We invite you to have the “perfect” experience!
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