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Sadie and Millie help us get the right fit for our Curvy Customers.[/caption] It's about time! Retail stores are giving the one-size-fits-all mannequin a long over due and desperately needed makeover. The trend is making news.
[caption id="attachment_4183" align="aligncenter" width="360"] Meet Sadie This year Millie welcomed a baby sister named "Sadie". Sadie is slightly smaller than Millie at a Size 16. Best of all, she has arms and legs so we can fit on her dresses with sleeves or jackets. So far, there's no sibling rivalry. Neither Millie nor Sadie gets jealous! In fact, they share the same workroom. It's easy for you to tell Millie and Sadie are "related". For example, both dummies have a tummy that bulges rather than a flat belly. The weight of their breasts is in the lower part of the bra cup rather the upper part. The result of investing in Millie and Sadie? We design and fit on a figure that isn't perfectly proportioned - just like real women and teens that buy our special occasion dresses for Prom, Weddings, Formal and Cocktail parties! Our plus size mannequins work. How do we know? Happy Customers tell us again and again they can count on our fit to be flattering and consistent. Beyond Designing: Display We do more than design on plus size dummies. We also display our collections on plus size dress forms or true plus size models. For photo shoots we only book top models who wear at true size Size 16 or Size 18. In the fashion industry, a size 8, 10 or even 12 model passes as plus! (How crazy is that?) At our showroom at Americas Mart in Atlanta, Georgia wholesale buyers from around the world see our dresses displayed on a Size 18 form. Our showroom model appears on the runway in that same size. Bottom Line In the end, I understand what's critical for the customer. She wants to be inspired by models and mannequins that look more like what she sees when she looks in the mirror. How else can she ever imagine what the clothing will look like on her full figure? The AP story points to money as the factor holding back retailers from buying larger more realistic mannequins for display in their windows and on the sales floor. Turns out it's tons cheaper to buy the standard headless, arm less mannequin torso in white for several hundred dollars than spend triple that for one that looks real. For my two cents, that's just another avoidable insult to plus size women and the endless spending power in their wallets. If you really want plus size women to buy your clothing, money talks. It's really very simple. Spend the dollars for a plus size mannequin. Make the commitment and show you care: design and display plus size apparel on dress forms and mannequins that closely mimic the curves of real women.
Sadie and Millie our Plus Size Mannequins[/caption]
- Reporter Anne D'Innocenzio spotlights the madness for plus size mannequins in a story she wrote this week for AP.
- The Today show aired a segment featuring David's Bridal plan to create custom mannequins with thicker waists, breasts that sag and rolls of fat on the back -all in an attempt to create a shape that better mimics the full figure of a real bride. (Also in the AP story!)
- One of the UK's largest stores, Debenhams, recently switched to a size 16 (U.S. size 14) mannequin at its Oxford Street store in London with plans to roll out the larger size to all its 170 stores in Great Britain.